New Massachusetts Sportsbooks Expected to Launch 📰 October 2: PENN Entertainment provides an update on the deal with ESPN - the rebrand of Barstool Sportsbook to a sports betting app and site in Massachusetts and other states will be complete by November, and there will be no connection between Barstool and PENN afterward.īookmark this page to get exclusive Massachusetts sportsbook promos, and stay up-to-date on odds, sports news, Massachusetts revenue reports and more.📰 October 16: In the sports betting revenue report for September, the MGC reports that sportsbooks generated $51 million in revenue on $512 million in handle.📰 November 7: PENN Entertainment's switch to an ESPN Sportsbook is approved by the MGC, solidifying a launch date of November 14.📰 November 14: ESPN officially launches their sportsbook in Massachusetts, and brings with it a generous promotion of Bet Anything, Get $250 in Bonus Bets with promo code BETMA.📰 November 16: The Massachusetts Gaming Commission reports that Massachusetts sportsbooks bring in $60.6 million in sports betting revenue in October on a record $572 million in wagers.Here's the latest news on Massachusetts sports betting sites, apps, retail sportsbooks and the overall online gambling industry. Latest News on Massachusetts Sports Betting